mrs.fields packaging 

The Ask: Design retail packaging for Mrs.Fields that would allow it to compete against an established crowd of cookie companies. The solve was to emphasize the deep reds of its brand equity and maximize the strong logotype.

Responsibilities: Lead Art Director, Photo Retoucher, Production Artist, Conceptual Team

 mrs.fields 30th anniversary point-of-sale 

The Ask: Create an in-store promotion and display materials for the 30th anniversary cookie contest.