usc wireless warriors mobile tour
The Ask: Wireless Warriors was one of my favorite programs we developed for U.S. Cellular. They were ready to get back on the road with a mobile tour that would put their newest devices and partnerships on display.
Their brand image, however, was skewing towards an older demographic. Our creative team was energized to deliver a thrilling tour that not only put devices into consumers' hands but also put consumers into action. Drawn from the world of mobile gaming, reality TV competition, and the inherent human drive for rivalry, we conceived a realm of tech-infused games, all of which showcase the capabilities of U.S. Cellular devices.
Welcome to the Wireless Warriors Mobile Tour!
Responsibilities: Lead Art Director, 3D Site Renderer, Concept team, Microsite Web Designer